Posted by: motorvationsaab | January 15, 2013

New SAAB Branding Logo.

New SAAB logo and brand image.

NEVS have announced through their press office the new SAAB brand Logo. In their statement they say .
“Saab is a strong passenger car brand, built over many years through technology, innovation and progressive design. NEVS is now extending and further developing the Saab brand in passenger cars with a new visual identity. It is founded on the Scandinavian heritage, where the four distinctive seasons, long distances and extreme road conditions have shaped the Saab passenger cars.”

Saab Name Logo

NEVS has signed a licensing agreement with Saab AB to use the Saab brand for its products and services. The new visual identity has been developed by NEVS together with the design agency Stockholm Design Lab AB as a significant step for strengthening the Saab brand in passenger cars

Saab has had a wide range of different logos , some much better than others. The new owners are trying to create an image that will probably last for many, many years.  The logo which is placed on key areas of a car such as, steering-wheel, wheels and the bonnet need to be able to rise above ever changing fashion, becoming classically timeless and recognisable working as well today as in the future.Saab name logo 

The new badge logo follows an old SAAB tradition of simplicity, in fact it is identical apart from the choice of colours to the simple badge of the early eighties where the background was black and the lettering and circle was silver.

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