Posted by: motorvationsaab | April 7, 2010

Victor Muller at the New York Motor Show…. Comments on Saab

Victor Muller was interviewed recently at the New Your Motor show. Below is a smaal excerpt. Nothing new but it is reassuring to have an insight on his thinking. He has a huge job ahead but unlike GM he has a”vision” and a concept of what has made Saab the brand that it has been. Lets hope his obvious commitment and energy along with his known entrepreneurial skills will allow Saab to regain that uniqueness that so endears it to its owners.
… company becomes premium because it calls itself premium. You have to earn your premium status. And, you have to earn it in every aspect of the business. From your showroom CI to your quality of your product, to the look and feel of your interiors, it’s the whole experience, from service, to the way you’re greeted when you enter the dealership. All those components, define, in the end, whether you’re accepted as a premium brand or not. Clearly, Saab is a premium brand. But, I would like to see the brand go up in terms of being premium.
To read the full interview please click this link to the Autosavant site.

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